Netflix’s Spotify series trailer portrays streaming music as a revolution

Netflix has shared the trailer for its fictional Spotify series, and it appears to be exactly what you’d expect – for better or for worse. The preview clip portrays Spotify founder Daniel Ek (played by viking‘ Edvin Endre) as a revolutionary who not only wants to create a legal alternative to piracy, but hopes to transform the entire music industry. Unsurprisingly, the show sees Ek and his crew up against a host of enemies, including skeptical labels and suspicious politicians.

The six-episode miniseries begins October 13. Veteran Netflix film director Per-Olav Sørensen directed the project, while Christian Spurrier (hunted) was the author.

Whether or not The playlist entertaining, there are concerns that it could paint a largely one-sided view of Spotify’s success. The trailer acknowledges concerns about Spotify’s pay-per-play business model, but characterizes them as minor headaches – in this take the artists are simply grateful their concerts don’t end up in The Pirate Bay. There is no mention of low or unpaid royalties in the trailer. By the way, it is wrong to consider legal music streaming as a completely new concept at this time. Rhapsody, anyone?

However, the tone is not surprising. There have been a number of fictional films and shows about tech companies of late, ranging from Apple’s WeWork drama to Showtime’s Uber production. That doesn’t include earlier media like The social network or Steve Jobs. While these titles don’t necessarily flatter their subjects, there’s a tendency to portray companies as game changers that are ultimately beneficial – the shows don’t always face serious problems like struggling artists or unhappy cab drivers.

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Russell Falcon

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