New Fitbit devices will need to be linked to a Google account next year

Starting next year, you’ll only be able to activate newly released Fitbit models with a Google account. Unsurprisingly, Google’s services are becoming more intertwined with Fitbit’s fitness equipment after the tech giant acquired the latter for $2.1 billion in 2021. But now we have a timeline for when Fitbit accounts will no longer be essential. As discovered by 9to5GoogleFitbit has announced on its help page that support for Google accounts will be coming in 2023. Signing into Fitbit and activating new devices will require using a Google account thereafter.

Additionally, the brand will end support for Fitbit accounts entirely in early 2025, after which a Google account will be required to use its fitness equipment and smartwatches. Fitbit promises transparency and will let you know the exact date through notifications in its app, via email, and in help articles. To ensure a smooth transition, the option to move your current Fitbit device to a Google account will be enabled when support arrives next year. You also have the option to make changes to your Fitbit data if you move. When you link a device to a Google account, you can manage your Fitbit data from both the brand’s app and your Google settings.

According to Fitbit, its parent company has made a binding commitment not to use your health and wellness data for advertising and to keep that information separate from what it sends to advertisers. The tech giant had insisted since announcing the acquisition that it would not use Fitbit data for ad targeting. In 2020, it formally committed to the European Commission to ward off an antitrust investigation.

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