HBO Max release on Zack Snyder’s cut Alliance justice March 2021 seems to be a watershed moment for the power of vocal fandoms. After years of campaigning on social media, Warner Bros. eventually gave up and allowed Snyder to release his film in the four-hour version he had originally planned. Now, to the surprise of absolutely no one remotely savvy about the realities of social media, a Rolling Stone the story reveals that a significant portion of the internet activity before the movie was done from fake accounts – and more importantly, Snyder may have urged and even funded his most malicious fans to further its own agendas and missions.
Although most of his cheers do not use negative or harassing language, Rolling Stone discovered that a section singled out and beat Warner Bros. executives and directors. According to a WarnerMedia report cited by Rolling Stone, 13% of the accounts involved in promoting the release of Snyder Cut were “considered fake”, which is much higher than the stated 3-5% that usually cover the trending stories of the day .
An eye-opening example of the type of cyberbullying these accounts claim involves a social media post meant to look like the decapitated heads of movie executives. WB seniors are Walter Hamada and Toby Emmerich, as well as Alliance justice DC Films co-producer and co-founder Geoff Johns. Based on Rolling Stone, Posts like these inspired WarnerMedia to launch a third-party investigation into the motion behind the Snyder Cut.
Original of Alliance justice debuted in 2017, and while grossing over $650 million, it was panned by critics and angered some longtime fans. Part of that disappointment came because they felt Snyder’s style was dwindling in favor of the canceled Joss Whedon, who finished the film after the original director stepped down because of a family tragedy. That led to the birth of the “Release the Snyder Cut” campaign, where social media users begged DC Films and Warner Bros. Pictures allowed Snyder to make the film as he intended.
Upon release, Snyder reportedly asked an editor to bring him hard drives containing his original footage, which generated some controversy with Warner. At the time, however, it was not believed that Snyder would embark on his own cuts. (Snyder will confirm the existence of a new version of the film in a December 2019 social media post.)
Rolling Stone stressed that some actions taken by the Snyder team, like Times Square billboards and aerial ads, are expensive and some in the industry wonder where the money might come from. (These fans have demonstrated considerable fundraising power by donating hundreds of thousands of dollars to the American Foundation for Suicide Prevention in honor of Snyder’s late daughter.)
In one Vanity Fair Interviewed this past February, Snyder shared his thoughts on the negative actions Snyder Cut supporters have taken. “I 100% think it’s wrong,” he said. “I don’t think anyone should call anyone anything. I always try to get people in the fandom to notice people who do good things. (An anonymous source in Rolling Stone The piece claims Snyder paid a marketing agency “to drive fan engagement in 2016,” though the director denies doing so.)
Final, Justice League by Zack Snyder released via HBO Max in March 2021. It cost about $70 million to make the movie, and it performed pretty well based on streaming metrics. But like Rolling Stone note, Snyder is currently working with Netflix and is no longer involved in the DC Extended Universe, despite the request to “Restore the Snyderverse”.
https://www.gq.com/story/zack-snyder-justice-league-snyder-cut-social-media-bots New Report Alleges the ‘Justice League’ Snyder Cut Movement Was Fueled By Bots — and Maybe Even Snyder Himself