Lifestyle

Nike Is Going All-In on California Collabs This Month

The famous Nike has its headquarters just outside of Portland, a city known for its gloomy weather. A little further south is California — nicknamed the Golden State, of course. So it’s only fitting that Swoosh has set up not one but two partnerships in California to help end the summer. Nike is teaming up with longstanding Laguna Beach-based Stüssy and beloved Union Los Angeles boutique store, with a mix of Nike gear with a good old Cali treatment.

Stüssy is focused on remaking a classic, untested silhouette: the 2013 Air Max. The brand specializes in creating unexpected, performance-driven sneakers and elevating them into sought-after shoes. : we’ve seen cryptic styles like the Air Zoom Spiridon Caged 2 and Air Zoom Kukini get Stüssy’s co-signature and sell out in a flash. However, these reworked Air Max kicks are seen as a weight loss compared to the previously released good-bad kicks.

The sneakers are mostly toned – offered in black, red and pink – with the exception of a few contrasting accents here and there. The result is a highly wearable design with just the right amount of Stüssy flash. In addition to sneakers, there’s also a small collection of co-branded clothing: loose-fit tracksuits, crew-neck socks, t-shirts, hats, and more – all in colors to match the kicks. (If you’ve ever wanted to buy a pink Nike x Stüssy sweatsuit, now’s your chance.)

Courtesy of Stüssy

For the Union collab, the Nike Cortez was reimagined to celebrate the shoe’s 50th anniversary. A fun, colorful collection of woven fabric and suede overlays come together for two sneakers that are sure to get your attention. Union owner Chris Gibbs has proven his store can be a key player in Nike’s Expanded Universe. A pair of Union-designed sneakers is always funky and often eccentric — and always loved. (The Union Jordan 1 sits at the premium end of recent releases; it still hits over $1,800 on the secondary market.)

Both Stüssy and Union are no strangers to Nike collaborations. It’s rare that a single month will yield projects from both. Plus, streetwear enthusiasts will remember that back in the day, both brands shared a space called The Stüssy Union. Stüssy’s collab is slated to release on August 5, while Union’s is due on August 10. If there’s ever been time for Swoosh to reach their Californian friends, it’s definitely summer. is that. And adding any of these sneakers to your rotation is a stylish sunny way to brighten up the rest of your summer.

https://www.gq.com/story/nike-stussy-union-collabs-california Nike Is Going All-In on California Collabs This Month

Russell Falcon

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