Noah x Warby Parker Have High-Minded Aspirations for Your Frames

Brendon Babenzien was in absolute tears. In the midst of reviving J.Crew, category-brand co-founder – and former Supreme creative director – doesn’t give up. Noah has built its reputation as an anti-cereal pre-punk label poised to beat Bad Brains against Harris Tweed’s blazers, and the brand’s knack for collaborations has yielded projects. with established brands like Barbour and Adidas. But its latest association is with a much newer name – the eyewear brand DTC Warby Parker.

Warby has become famous (and valued at billions of dollars) for its sturdy frames at an affordable price. But this is also one of the rare players in the DTC arena who has good judgment when working with actually list of great partners, including ageless witch Pharrell and skater Tyshawn Jones. This makes its collaboration with Noah unexpected, to be exact, but also not entirely out of the realm of the left.

Warby Parker x Noah “Ainsley” Eyewear

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Warby Parker x Noah “Ainsley” Sunglasses

Thankfully, the collection leans towards the weird. It features a trio of whimsically light glasses from Warby’s already extensive archives, each slightly updated with Noah’s insidious irreverence. Ainsley is a classic keyhole bridge frame, the kind you’ve certainly seen on James Dean. It’s a silhouette that looks great on everyone, but the mossy color scheme gives this style a subtle touch of exotic. “I wanted to use a color that feels fresh but also approachable,” says Babenzien. “For me, green has always been that color.

The other two silhouettes include Shea, a cat-eye frame in a tonal turtle shell finish, and Terrence, a high-contrast, square frame that looks unlike any other in Warby’s selection. (Each pair is made from hand-polished cellulose acetate with durable polycarbonate lenses and starts at just $95.) And as an added perk, they’re all available as sunglasses, light lenses, and sunglasses. blue light or regular ol’ eyeglasses, so you can keep your face framed whether your nose is sinking deep into the pages of a novel or getting too close to the computer screen your carry-on.

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Warby Parker x Noah “Terrence” Eyewear

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Warby Parker x Noah “Terrence” Sunglasses

Both the lookbook and the collection themselves share a purposeful book quality, but the literary focus is not limited to aesthetics. With the capsule’s launch, Warby is donating to Behind the Books, a nonprofit that helps fund literacy programs in underserved public schools across New York. (And as usual, for every purchase made, the DTC juggler will donate a pair of glasses to someone in need.)

The entire Noah x Warby Parker collection is officially out today and available on both Warby Parker and Noah websites.

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Warby Parker x Noah “Shea” Eyewear

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Warby Parker x Noah “Shea” Sunglasses

https://www.gq.com/story/noah-warby-parker-collaboration Noah x Warby Parker Have High-Minded Aspirations for Your Frames

Russell Falcon

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