Not all Netflix shows will be streamable on the ad-supported tier

When Netflix’s cheaper ad-supported tier rolls out next year, subscribers may not be able to access some of the service’s titles that are available on the regular plan. As meeting Notes that Netflix Co-CEO and Chief Content Officer Ted Sarandos admitted during the company’s recent earnings conference call that the upcoming subscription option will not include all licensed content at launch. It will miss shows and films from US and international studios and distributors unless the company can successfully (and quickly) persuade them to change the deal it originally agreed to.

Netflix is ​​in talks with studios to change their deals and make their shows available for streaming alongside advertising. Based on a previous one Wall Street Journal Netflix is ​​reportedly renegotiating its deals with Warner Bros. (the studio behind it). You), Universal (the maker of Russian doll) and Sony Pictures Television (producer of Cobra Kai). The service is also reportedly having to renegotiate the terms of some of the older shows it’s broadcasting, including breaking Bad.

Sarandos said during the conference call:

“Today, we can ad-support the vast majority of what people watch on Netflix. There are some things that don’t, and we’re in talks with the studios, but if we launch the product today, members at the ad level would have a great experience. We’ll be deleting some additional content, but certainly not all, but I don’t think that’s a major roadblock to business.”

In the same call, Netflix also admitted that it lost nearly 1 million subscribers in the second quarter of 2022. It still posted net income of $1.44 billion and expects to net add 1 million subscribers in the next quarter, but hopes some of the actions it’s taking will help it grow its user base yet again. The Ad Supporter tier, which is rolling out with Microsoft early next year, could help Netflix grow in markets with high ad spend.

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Russell Falcon

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