NuraTrue Pro Bluetooth headphones claim “CD quality.”

Since his, Nura has built his entire brand around optimization . But that only helps so much, of course you want the music source to be as high quality as possible too. Today the company announces NuraTrue Pro, a wireless TWS set that supports the highest quality Bluetooth codec yet.

AptX Lossless is new enough that it currently has little support. However, since it’s part of the Qualcomm platform, it won’t be long before most Android flagships adopt it. Apple users, on the other hand, could wait forever as there is no support for AptX or other higher resolution audio over Bluetooth beyond the implementation of .

Nonetheless, the NuraTrue Pro currently finds itself in a fairly exclusive club with support for the new codec, which supports 16-bit/44.1kHz “CD quality” audio. Something the company hopes, combined with its proprietary “custom” audio, will make this TWS a benchmark for audio quality. This means that it also supports all other AptX variants (HD, Adaptive, etc.) as well as Apple-friendly codecs, of course.

A NuraTrue earbud is pictured next to the charging case.

James Trew / Engadget

Of course, alongside the high-fidelity support, there are some other new features to separate these from the original NuraTrue that the company . For starters, there’s spatial audio support, improved ANC, an upcoming “ProEQ” tool for fine-tuning audio, and a claimed two hours of additional battery life – now eight hours on a single charge, up from the original’s six. The case offers another 24 hours of charging before you have to reach for that USB-C cable.

Most importantly, the Pro model has a slightly modified design with a new slick metal material around the rim and for the logo – just so people don’t mistakenly think you’re still sitting on last year’s model.

Almost everything else is what we’d expect from a Nura pair of headphones. That means the automated hearing test for personalized audio is here. The process with the app takes about a minute and only has to be done once. You can even export this profile to other devices if needed, and it’ll be stored locally on the headphones so you can bring the benefit to your desktop PC, for example.

The same applies to “immersion mode”. With the over-ears it was a tactile “bass” feature, with all other models it was more of a bass boost mode. It works well, but can be a bit overbearing at higher volumes (especially with music that’s inherently bass-heavy). On the pre-launch model Nura sent for testing, the immersion mode feels a bit too aggressive or requires fine-tuning, as almost anything above zero seems to distort.

That’s about the only audio crap though. Comparing this side-by-side with the original NuraTrue, the difference to a standard YouTube music stream isn’t huge, but when you add room mode you can definitely feel a bit more “air” in the mix, as if the soundstage was something wider and without sacrificing volume, as can sometimes be the case.

The wireless NuraTrue headphones in their closed charging case.

James Trew / Engadget

Unfortunately, my iPhone can’t serve up anything in delicious AptX Lossless, but the three-year-old OnePlus 7 Pro I have lying around can handle the next down (AptX Adaptive). I have to say that I’m generally impressed with the performance of the NuraTrue Pro. I was concerned that the combination of space and personalization, on top of new codec support, might risk emphasizing unwanted frequencies, especially when EQ is added.

Instead, it seems to come together nicely, producing a robust, spacious, but not overly “modified” sound. I mean it that way is modified, that’s sort of the whole vibe of Nura, but it doesn’t sound so, and that’s the important thing.

If you’re wondering why custom headphones need an extra “ProEQ” feature, it’s largely because you’re giving users choice. In theory, Nura’s listening test should offer all the EQ you need, but maybe you just prefer a little more punch in the mids, the tool will be there for those who want it.

All in all, the NuraTrue Pro should be a welcome addition to an already well-rounded Nura line-up. Despite the company’s established product releases, the NuraTrue Pro will be shipping later this year. While this might be a sticking point for some, it is does means you can snag a set for a super early bird price of $199. The regular retail price will be slightly north of that at $329 (£299/€359).

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