Old Navy Made Clothing Sizes for Everyone. It Backfired.

Old Navy set out to make clothing shopping more inclusive for women of all body types. As a result, it has too many micro and extra large items and too few items left, a mismatch that frustrates customers and contributes to a decline in sales and starts management.

Old Navy stumbles were a problem for its parents, Gap The chain accounts for most of the company’s revenue and profits and helps support weaker Gap and Banana Republic brands. It also illustrates how challenges in manufacturing a wide range of sizes have led some brands to stop selling plus sizes.

https://www.wsj.com/articles/old-navy-made-clothing-sizes-for-everyone-it-backfired-11653055207?mod=pls_whats_news_us_business_f Old Navy Made Clothing Sizes for Everyone. It Backfired.

Edmund DeMarche

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