Old Navy to Scale Back Its Inclusive Sizing Strategy

Old Navy is scaling back efforts to make women’s clothing more diverse for all body types, after demand for larger sizes fell and the chain didn’t have enough fit.

CEO Gap Inc. Sonia Syngal says Old Navy stores will no longer sell all sizes. Old Navy will continue to offer on its website the full size range, running from 0 to 30 and XS to 4X.

https://www.wsj.com/articles/old-navy-to-scale-back-its-inclusive-sizing-strategy-11653604889?mod=pls_whats_news_us_business_f Old Navy to Scale Back Its Inclusive Sizing Strategy

Edmund DeMarche

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