Olivia Attwood “is going to be one of ITV’s biggest stars,” says the channel’s boss, describing her as the new Cilla Black
ITV bosses have hailed former Love Islander Olivia Attwood as one of the channel’s ‘faces of the future’ – even claiming she is ‘the new Cilla Black’.
At the Edinburgh TV Festival, Head of Reality TV and ITV2 Paul Mortimer spoke about the new talent they have high hopes for in the coming months.
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And he singled out Olivia, 32, as the perfect example of someone they had their eye on.
He said: “She was one of the standout Love Islanders a few years ago and has moved on to Towie, her own reality show and some brilliant immersive documentaries.”
“She, I would agree, is the face of the Future.
“She’s a huge talent being nurtured by ITV and slowly working her way through the ranks.
“I inevitably believe that she will be the new Cilla Black.”
Olivia has managed to have an impressive career at the network after reaching the 2017 Love Island final with former partner Chris Hughes.
Just months after leaving Mallorca, the pair landed an ITVBe reality series called Chris & Olivia: Crackin’ On.
After going their separate ways, Olivia reunited with her former boyfriend, footballer Bradley Dack, and began appearing in ITV reality heavyweight The Only Way is Essex.
In the last 12 months, the star’s career has skyrocketed thanks to her own reality series, Olivia Meets Her Match, which in turn sparked a wedding spin-off of her own that chronicled her marriage to Brad.
She also began directing her documentary, Getting Filthy Rich, which got an immediate second season and made Olivia a true rival to BBC co-star Stacey Dooley.
A stay at I’m A celebrity Jungle was expected to give the star A-list status, but ill health forced her to retire after just 24 hours.
Still, the blonde beauty recently appeared as a guest panelist on Loose Women and expressed her hopes of continuing her television career.
Competing with Cilla Black is a career many women on TV can only dream of as Holly Willoughby and Emma Willis are close.
It’s safe to say that former grid girl Olivia seems to only be going one way, and one way at that.
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