A pub has sparked outrage after offering women free drinks based on their bra size, using the slogan “the bigger the merrier”.
The Woolshed on Hindley, a popular drinker in Adelaide, Australia, has faced online criticism following the controversial move.
There were free drinks for women – but only at the price of having to take off their bras.
Pub bosses wrote on social media: “Hanging up the bra is uncomfortable, hang it in the shed and let go.”
“So do you guys.”
Women wearing an A cup bra were entitled to one free drink, a B cup meant they were entitled to two free drinks, and women wearing a C cup bra were entitled to three free drinks.
Bras were hung on the walls in the drinks cellar as part of the advertising campaign.
But after Woolshed canceled the event and posted a humble apology, some customers took to social media to denounce the offer.
In a Facebook post, the pub said: “We would like to address the concerns raised in relation to a recent social media post shared by our nightclub.”
“We sincerely apologize that this post made some of our customers uncomfortable and embarrassed as that was never our intention.”
“Based on feedback from our community, we have canceled the promotion and are currently working on ideas for different promotions that promote a fun, safe and inclusive environment for all.”
“Going forward, senior management will review all promotional activities to ensure an inclusive environment is created for all of our clients.”
However, some viewers weren’t convinced and left a comment below the post expressing their disappointment.
One user said the promotional offer was a “terrible idea” and “seriously inappropriate stuff”.
Another said: “Whoever was responsible for promotions must be fired. There are plenty of promotional ideas that work but don’t annoy customers.”
Another asked, “Do you even discuss as a team what actually looks good for your company before things like this come out?”
It came after a pub owner in Dorset, UK, was slammed after telling a barmaid to go topless while she sipped pints at his booze table.
Glenn Chadwick, who runs Hardy’s Pub in the rural village of Dorchester, hosted the raunchy event to attract and delight his customers.
However, he was labeled “contactless” by locals and was taken aback by the scantily clad waiters.