SAN FRANCISCO — The Pac-12 is ramping up negotiations for its next media rights deal in the wake of UCLA and USC’s decision to head to the Big Ten.
The Pac-12 announced that its board of directors approved the negotiations after a meeting Tuesday morning.
The conference’s current media rights deal expires in 2024, but the Pac-12 accelerated the timeline for negotiating the next one, with two of its marquee programs walking out the door.
UCLA and USC announced Thursday that they will be leaving the conference for the Big Ten in 2024, ousting the Pac-12 from the nation’s second-biggest media market.
The Pac-12 already had the lowest distribution number among the Power Five schools, paying its member institutions $19.8 million in 2021, and losing the two Southern California schools would likely lower that number.
https://www.espn.com/college-sports/story/_/id/34198300/pac-12-accelerates-negotiations-media-rights-deals-wake-ucla-usc-exits Pac-12 accelerates negotiations for media rights deals in wake of UCLA, USC exits