Peloton fitness gear will soon be available at Dick’s Sporting Goods

It was a problem, to say the least. Part of the company’s plan to fix the ship is to offer its connected fitness equipment through third-party providers. It started and now Peloton has an exclusive deal with a brick-and-mortar retailer. So you may soon be able to go to a Dick’s Sporting Goods branch and pick up a bike, tread or by personal inspection. However, it appears that Dick’s won’t be wearing it for the time being.

The fitness equipment and some accessories will be available in more than 100 Dick’s retail stores across the US (there are more than 700 in total, as points out) and via the company’s online sales channels in the coming weeks. Physical locations will have Peloton-branded fitness shops displaying equipment and Dick staff will be trained to assist shoppers with equipment.

According to Peloton, Dick’s will be the only retailer to offer this selection of its hardware outside of its own online and physical stores. However, Peloton plans to open at least some of its showrooms over the next year.

At least initially, when you order a bike or tread from Dick’s, Peloton will handle the delivery and set-up. This may not last long, as in August the company announced plans to lay off members of its sales team and rely entirely on third-party companies for supplies and device set-up.

The partnership with Dick’s is part of Peloton’s strategy to accelerate growth and increase sales as part of . Aligned to that blueprint, this month’s Peloton .

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