Peloton Row is a smart rowing machine that costs $3,195

Peloton today announces its long-awaited entry into the smart ergometer market with Peloton Row. Similar to the company’s other products, Row is a smart rowing machine with a 23-inch HD display that lets you follow live courses. The company makes its usual noises about a premium piece of hardware that promises better customization than the competition.

Row is belt driven, much like its rumored rival in this area, the Hydrow, which shares a similar silhouette. This offers fine-grain, electronically controlled resistance – as opposed to the wider resistance you’ll find on air rowers, of which Concept2 offers the gold standard. Peloton also says Row can provide individually calibrated on-screen feedback on your form as you row.

(That’s something I’m particularly interested in researching myself, since my usual form issues are related to rounding my back, not how I pull the chain. Unless there’s something Peloton Guide-esque computer -Vision stuff, which the company offers, didn’t mention in Row’s press release that real-world issues might be identified. Speaking of which, Guide is also getting an update this week to include rep tracking.)

Product image of the Peloton Row


You’ll also get personal pace targets to help you gauge what your instructors are trying to push you through the screen. Not to mention a whole bunch of data lobbed at you after every line, giving you performance metrics that should help you improve in the future. (Rowers, if nothing else, are nerds for some good dates.)

Of course, like most home gym equipment these days, Peloton also makes a point of allowing you to store this thing vertically. And that it’s brought in a host of new trainers, with a range of pre-recorded courses available on-demand while live courses begin in 2023. Plus, like other Peloton products, you can rotate the display to train with free weights or another class of your choice.

As for price, Peloton is charging $3,195 plus the monthly membership cost of $44 per month for all content. The company hasn’t mentioned whether Row will join its rental program, although it’s likely that the first wave of equipment will be needed to meet the demand from folks who’ve been waiting for Peloton to enter the rowing world for some time .

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