We’ve all heard of home furnishing store IKEA, the store offers a wide range of functional interior items at an affordable price.
It’s safe to say that Visiting IKEA is an event with their fixed path layout, taking customers on a guided tour of their store.
But have you ever wondered what the four simple letters actually mean?
Whether you call it Eye-Kea or Ick-Ea, here’s what the letters really stand for.
It turns out that the letters stand for the initials of the IKEA founder and a village he grew up near.
IKEA is named after founder Ingvar Kamprad’s initials, Elmtaryd, the farm where he grew up, and Agunnaryd, the nearby village.
Ingvar Kamprad’s vision started with a spark…a few games to be exact.
In 1931, the five-year-old started selling matches, which no household could be without at the time.
That’s when the small entrepreneur realized that he could sell more than just matches.
In order to reach as many customers as possible, he rode his mother’s bicycle to the surrounding farms.
Ingvar began selling fish, Christmas cards, magazines, and garden seeds, items that were typically difficult to find for farmers near whom he lived.
When he went to boarding school at 14, Ingvar kept a stash of pens, watches, wallets and belts under his bed to sell to his classmates.
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It was only when his business picked up again that the Swedish entrepreneur asked if his customers were interested in buying furniture and communicated this through his brochures.
The answer… they absolutely were.
From then on, Ingvar focused on making affordable furniture for the everyday man.
And here’s another cheeky fact: the familiar blue and yellow we all know weren’t always the store’s logo colors.
When the brand was launched in 1951, its main colors were brown and white.
In 1967, the brand changed its logo colors to black and white.
Until 1981, IKEA’s logo was red and white.
It wasn’t until 1983 that the IKEA logo started using the shades of yellow and blue we all know.
https://www.the-sun.com/lifestyle/7722104/people-are-only-just-realising-what-ikea-stands-for/ People are only just realising what their favourite furniture shop Ikea stands for and they’re stunned