PITTSBURGH — The home of the Pittsburgh Steelers is about to see big changes.
The stadium, known as Heinz Field since it opened in 2001, will be known as Acrisure Stadium starting this season, the team announced Monday.
The terms of the new 15-year contract have not been made public. But Acrisure, which operates as one of the top 10 insurance brokers worldwide, has grown its revenue to more than $3.8 billion in just over eight years. It also has the naming rights to an indoor arena being built near Palm Springs, California.
“We are excited to partner with Acrisure for the naming rights to our stadium,” said Steelers President Art Rooney II. “Acrisure has given us the opportunity to ensure our stadium continues to remain a valuable asset to our fans and with market value of NFL stadiums.”
Headquartered in Pittsburgh, Heinz initially signed a 20-year deal for the naming rights to Heinz Field in 2001 for $57 million, extending it through the 2021 season.
“While we worked diligently with the Steelers for several months on a new naming rights deal, they found a new partner who was willing to pay significantly more than we could justify. While our name will no longer be on the stadium, Heinz will be a significant, long-term sponsor of the Steelers and we look forward to announcing the details of our new partnership in the coming days,” the Kraft Heinz Company said in a statement.
Rooney had been “optimistic” that the stadium would keep its name earlier this year, but ultimately Kraft Heinz did not renew his naming rights again. Still, Heinz posted a social media message Monday — with a highlight movie — assuring Pittsburgh fans the partnership will continue, raising questions about the future of ketchup bottles.
The name may change, but that’s no farewell. Pittsburgh will always be home to Heinz! Our partnership continues and we are excited about the future and looking forward to next season. Until then, share yours #HeinzFieldHighlights with us. pic.twitter.com/3Cq8DC2F1L
— HJ Heinz & Co. (@HeinzTweets) July 11, 2022
Two iconic ketchup bottles currently flank the stadium’s video wall. When the Steelers reach the red zone, a stream of bright red ketchup appears to flow from the bottles into the video board.
Kraft and Heinz merged to form the Kraft Heinz Company in 2015, and the two are jointly headquartered in Chicago and Pittsburgh.
Acrisure, on the other hand, is a Michigan-based insurance broker. And while the company doesn’t appear to have the same local ties to Pittsburgh as Heinz, Acrisure recently acquired part of Tulco, a Pittsburgh-based tech company founded by Thomas Tull, a minority owner of the Steelers. Following the 2020 acquisition, Tull became Chairman of the Acrisure Technology Group.
“This is a great partnership and will have a tremendous impact on both organizations as well as the entire Pittsburgh community. The Steelers and Acrisure share the same core values of winning and excellence and I couldn’t be prouder to work with both,” said Tull in an opinion.
https://www.espn.com/nfl/story/_/id/34227342/pittsburgh-steelers-home-venue-become-acrisure-stadium-ending-two-decades-heinz-field Pittsburgh Steelers’ home venue to become Acrisure Stadium, ending two decades as Heinz Field