A POPULAR menswear brand has announced a significant addition to their business with a focus on relieving a busy day.
Men’s Warehouse, the nation’s largest formal men’s clothing company, has added a new tool for grooms looking to standardize their wedding reception.
The brand released a new tool called Wedding Wingman to help couples streamline their big day planning.
The new offering begins by asking couples a few questions about their wedding — including location, price, and style choices.
After gathering information from the couple, the company suggests style options for the entire party.
If the couple opts into the service, they can receive updates when group members purchase items from the store.
The service also sends reminders to party members of deadlines for buying or renting their suits, to ensure everything stays in time for the big day.
“As part of Men’s Wearhouse’s digital strategy and innovation, Wedding Wingman represents a significant step toward the company’s goal of providing customers with a seamless shopping experience across all channels,” said John Tighe, president of Tailored Brands, in a statement.
“By leveraging digital technology, Men’s Wearhouse hopes to inspire shoppers and help them find a look they’ll love for their big day, whether they’re shopping in-store or online.”
The program, which was teased at some store locations in September 2022, will soon be available at all stores nationwide.
SALES FOR CELEBRITIES AT MEN’S WEARHOUSE
Men’s Wearhouse released a new line with a household name.
Good Morning America presenter and former professional soccer player Michael Strahan has released a line of suits with the upmarket brand.
The company released a new Spring 2023 collection featuring the popular TV presenter.
Strahan, known to many for his bold style choices on the air, has fans swooning as he models his sharp looking suits.
STANDSTILL THE WEDDING INDUSTRY
Men’s Wearhouse expansion will take place as the backdrop to the wedding industry grows murkier.
David’s Bridal filed for Chapter 11 bankruptcy earlier this month, prompting a spate of layoffs at the company.
The company expects to cut 9,000 jobs over the next month.
“We made the difficult decision last week to reduce our corporate workforce in line with market realities and our forward-looking approach. This reduction had no impact on store staff,” Laura McKeever, senior manager of brand PR at David’s Bridal, told The US Sun.
The brand did not disclose any plans to close stores and said it will continue to honor all pre-bankruptcy obligations to brides.
“… Our business continues to be challenged by the post-Covid environment and uncertain economic conditions, prompting us to take this step to find a buyer who can continue our business going forward,” said James Marcum, CEO of David’s Bridal, said about the bankruptcy proceedings.
Couples will no longer be able to create a wedding registry at a legendary household brand – it announced plans to close next month.
Plus, The US Sun reports on another iconic fashion moment, now worth double its original price.