Porsche’s new companies are all about electric bikes

You may see many more two-wheeled Porsches on the streets in the future. The luxury car maker has formed two new joint ventures with Dutch company Ponooc Investment BV that are all about electric bikes. Porsche eBike Performance GmbH is based in Ottobrunn near Munich and will develop components including motors and batteries. Everything that comes out of this will then be used by P2 eBike GmbH, the second joint venture based in Stuttgart, to manufacture Porsche-branded consumer e-bikes, which the company plans to launch in the middle of the decade.

Porsche is far from being a newcomer to the e-bike space. In 2021, it debuted with two Taycan-inspired electric bikes designed to complement the Cross Turismo with a rear rack. However, these bikes, along with their motors and gears, were manufactured by Japanese bike giant Shimano. With one company developing parts and another working on the consumer bikes themselves, the upcoming products the joint ventures will release will all (or at least mostly) be Porsche.

The components business will utilize the e-bike drive systems developed by Fazua, a company recently acquired by Porsche, as indicated by electr. But it will also develop e-bike systems under the Porsche brand name – it will even sell the technology it has designed to other brands. As with all Porsche, the bikes in the new ventures will most likely not come cheap: the Taycan-inspired bikes, for example, will set buyers back at least $8,500 at launch, with the Sport model selling for prices starting at $10,700.