Consider this, Priya Ragu’s time is set at The Great Escape (May 13), as the latest spectacular step forward in a career that’s rapidly amassing so much. As she told the crowd at Beach Stage on Brighton’s seafront ahead of ‘Illuminous’: “I used to have a boring office job and it didn’t satisfy me, so I chose music – this song. talk about that leap.” When a crisp electronic music begins, Ragu half sings, half raps about existence “Nobody like me” and that “When you see me scroll up, you know I’m almost done”. It may seem like typical pop star bragging, but all the best stars have an element of truth to it.
And the crowd in tents on the second day of the festival seemed to have proved her right. Since the breakthrough of her debut single ‘Good Love 2.0’, the Tamil-Swiss star has claimed an enviable status as an up-and-coming artist: the melody is fresh and approachable, yet They also have a distinct personality to them. . Talking to NME Last year, Ragu said it was “never planned to incorporate Tamil music” into her music, but it “just happened naturally and slowly until I learned to trust themselves while representing their own culture”.
She has previously talked about the impact MIA’s global conquest has had (“her music makes me think the career is really doable”) and with its blend of electronic rhythms (‘Lockdown’), flowing hip-hop (‘Kamali’) and slow-jam R&B (‘Lighthouse’), the comparison feels fitting. But there’s plenty of Kojey Radical’s infectious conviction and optimism, and the wonderful Kaytranada-style beats that pervade her 2021 EP ‘damnshestamil’, which make up the majority of today’s movie lists.
Backed by a tight-knit live band who battle against techno-shooters, she shares exceptional chemistry with Japhna Gold, co-writer, producer and brother of Japhna Gold. her: he cheers her cheerfully during the floor-shaking act in a way only a proud sibling can. When Ragu tugs at her sunglasses in the final song ‘Chicken Lemon Rice’, a smile spreads across her face and bravery drops, if only for a second. You feel she feels quite vindicated in her day-to-day work; Her next leap looks like this might be her biggest and boldest yet.
https://www.nme.com/reviews/live/priya-ragu-live-at-the-great-escape-radar-3225332?utm_source=rss&utm_medium=rss&utm_campaign=priya-ragu-live-at-the-great-escape-radar Priya Ragu live at The Great Escape: a floor-shaking party starter