Three progressive groups are spending more than $20 million on a new national ad campaign to boost President Joe Biden’s record when he begins his 2024 re-election race.
The ads by groups Future Forward USA Action, Climate Power and Way to Win Action Fund, first shared with The Associated Press, aim to persuade voters of Biden’s efforts to cut prescription drug costs, clean jobs Creating energy and supporting the middle class as inflation takes a bite out of their net worth. The groups want to remind Americans what Biden did in office, as many Democrats believe their party hasn’t done enough to educate voters about what they’ve accomplished after 28 months in power.
“The Biden-Harris administration has a good story to tell, and we’re making people aware of the real difference these policies will make in their daily lives,” said Chauncey McLean, the president of Future Forward USA Action, in one Explanation. “This national advertising and marketing campaign will reach audiences on their television and digital screens to highlight the Biden administration’s record of historic job growth and sensible reforms that cut costs to working people.”
In an April poll by the Associated Press-NORC Center for Public Affairs Research, Biden’s job approval rating was 42%, a slight improvement from March’s 38%. The March poll came after two bank failures shook already shaky confidence in the nation’s financial systems, and Biden’s approval rating at the time nearly hit the lowest point of his presidency. The same poll found that just 47% of Democrats say they want him to seek a second term, up from 37% in February.
“America’s clean energy boom is no coincidence. Thanks to the Biden-Harris administration’s clean energy plan, Big Oil is paying its fair share and nearly 150,000 high-paying clean energy jobs will be created,” said Lori Lodes, executive director of Climate Power. “We’re excited to tell this story and show Americans how President Biden’s clean energy plan is transforming their everyday lives.”
“The achievements of the Biden-Harris administration are historic and have improved the lives of all people. We will tell this story to the multiracial, multigenerational majority that made these changes happen,” said Jenifer Fernandez Ancona, co-founder and chief strategy officer of the Way to Win Action Fund. “Americans are coming together to defend our liberties and rebuild our communities after a challenging period in history. These political victories give us the chance to keep building a better future that works for everyone.”