Pure’s new e-scooters are friendlier to novice riders

Pure, the British electric scooter company founded by Adam Norris (father of F1 prodigy Lando, pictured) is launching three new scooters. Pure Advance, Advance+ and Advance Flex offer new features that will hopefully make it easier for newcomers to get started.

The main innovation is the new, lower central chassis with a fold-down footplate on either side to allow riders to stand with their feet next to each other. Most e-scooters ask you to stand like a skateboarder, one foot in front of the other, with all the stability issues that can sometimes arise.

Changing posture brings a number of other benefits, like a lower ride height and center of gravity. Pure says it’s developed new stabilization technology that makes steering more intuitive and safer than the shaky wobblers currently on the market.

All three scooters have 500W motors with a peak power of 710W, which the company says will offer strong speed and even better hill climbing. The range option on the Advance and Flex is 40km or around 25 miles, while the Advance+ has a maximum range of 50km or 21 miles.

Image of the Pure Electric Advance Flex folded under a desk.

Purely electric

The difference with the Flex, as the name suggests, is that it folds up much like a bike for commuting use. Using a five-step process, the Flex folds up to fit in a car trunk, train rack, or if your apartment is a bit cramped.

It’s not just the stance that’s changed — all three have 10-inch air-filled tires, which should make the ride quality that much better. And in addition to a new, more powerful headlight, the scooters get turn signals and brake lights as standard, the latter of which are activated when you pull the new disc brakes.

The UK has been something of a hotbed of e-scooter development lately, with Pure Bo’s own attempt to reshape following. We tested the former this summer and found the ride quality improvements to be worlds away from what’s currently on the market. Ironic actually, as the country still hasn’t legalized the use of private scooters on public roads.

We have no word on pricing or availability for the new Pure scooters but expect them to be competitive. Pure’s existing models are more or less on par with Xiaomi’s offerings, and that’s key in such a tight market.

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Russell Falcon

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