REI to shut its doors permanently on Black Friday

The decision was made as part of an effort to motivate both employees and customers to spend more time outdoors during the holiday shopping season.

SEATTLE – Starting this Black Friday, all REI locations this year and into the future will close as part of a movement the retailer is calling “Choose Outside”.

The hope is to encourage customers and more than 16,000 employees to spend more time outdoors, and the cooperative is willing to give up profits to do so, REI said in a statement Tuesday.

This practice is not new, as REI has been closed for the past seven Black Friday holidays. The only difference now is that the policy is permanent.

Although “Opt Out” is not new to REI, as the business has encouraged the idea of ​​the movement since its inception. “Opt Beyond has evolved from a reaction against consumerism into a movement that advocates for causes important to co-operatives, including environmental welfare, inclusion in the outdoor industry and responsible entertainment.” cooperative said in a press release.

According to REI, the original idea behind the Black Friday closure was to prioritize a better experience for their employees and promote an environment that fostered their employees’ desire to bask in the outdoors.

“When we first introduced this movement, it was considered revolutionary for a retail brand, but we felt it,” said Eric Artz, President and CEO of REI Co-op. it’s the right thing to do for its members and employees. Outside of an annual celebration will be an annual reminder of the commitment to doing the right thing for the co-op community. ”

While the physical buildings will not be open this Black Friday holiday or any time in the future, customers can still order online via REI’s website.

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