Burberry has announced that Riccardo Tisci is leaving the label after nearly five years as its creative director. Tisci first joined Burberry in 2018, after his remarkable 12 years at Givenchy. His successor has been announced: Daniel Lee, the renowned British designer known for transforming the fortunes of Italian label Bottega Veneta in recent years, has been announced as the new Creative Director. appointed by the brand.
At Burberry, Tisci also brought her star power to the brand, with stars like Naomi Campbell, Kendall Jenner, Bella Hadid and Irina Shayk becoming the face of the catwalk. He also brought a new attitude: Burberry’s longstanding logo was replaced by a boxy, Helvetica designed by art director and graphic designer Peter Saville. Tisci also introduces a new monogram: a border on Thomas Burberry’s initials done on bags, T-shirts, sneakers and outerwear.
While still producing the jackets and coats that have long defined Burberry’s legacy, Tisci brought his gothic charm to a brand not known for it. “The chapter I was asked to write in its long story is the one I’m incredibly proud of and I’ve decided to culminate with my show on Monday,” Tisci said this morning. championing creativity and diversity, keeping Burberry moving forward. I want to thank my teams, past and present, and the army of collaborators and friends who have helped me write a chapter that I hope will remain in Burberry’s future for many years to come. . “
Lee, who previously worked at Maison Margiela, Balenciaga and Donna Karan, abruptly left Bottega Veneta last November by mutual agreement. It’s safe to assume he’ll give Burberry the same commercial heat he did in Veneta, where he took the brand from a little-known luxury label to back most of the people. celebrities on the planet, with Hailey Bieber, Rosie Huntington- Whiteley and Jacob Elordi giving the label a big “Bottega Green” glow.
“I am honored to be joining Burberry as Creative Director,” Lee said in a press release. “Together with the team, we will write the exciting next chapter for this legendary British luxury brand, continuing its historic legacy and building on the legacy of Riccardo. I am delighted to be back in London, a city that advocates for pioneering creativity and that continues to inspire me. “
Lee will present his first collection for the label at London Fashion Week in February next year.
This story originally ran on British GQ with title “Riccardo Tisci Out, Daniel Lee Goes to Burberry”
https://www.gq.com/story/burberry-riccardo-tisci-out-daniel-lee-in Riccardo Tisci Is Out at Burberry—and Ex-Bottega Veneta Designer Daniel Lee Will Replace Him