POP star Rihanna breastfeeds her baby boy as she launches her first line of maternity underwear.
The singer, whose Savage X Fenty brand is valued at more than £2billion, unveiled the collection by posing with her 15-month-old RZA.
Wearing a black nursing bra from her new line, Rihanna, 35, grinned blissfully for the camera.
The photos were shared on Instagram yesterday with the caption: “Not your mum’s maternity bras.
“Designed by Rihanna, approved by Baby RZA.”
Rihanna, who is now pregnant with her second child with her partner, rapper A$AP Rocky, is hoping to fill a gap in the market for more stylish maternity wear.
She said: “The new maternity capsule is all about giving mums that confidence and comfort at every stage of their journey.
“I want to remind people that as a parent, you can still express sex appeal and feel good about yourself.”
Rihanna, who is due to give birth in the coming weeks, joins a string of stars who have shared snaps of their breastfeeding journey with fans online.
US model Ashley Graham often posts pictures of her feeding her twins, Malachi and Roman.
Fellow models Emily Ratajkowski, Miranda Kerr, Chrissy Teigen and Gisele Bundchen have all followed suit – as has former Made In Chelsea star Millie Mackintosh.
Loose Women panelist Stacey Solomon often shares candid photos of her motherhood experiences and said she wants 2019 to show, “Moms, you guys are amazing.”
Rihanna’s maternity line is available online with prices ranging from £27 to £47. Her estimated net worth is £1.1 billion.