Rihanna shyly announced the news at first, sharing a photo of her hand holding up a soccer ball.
WASHINGTON — Rihanna will take the halftime show stage at the upcoming Super Bowl LVII 2023.
The NFL, Apple Music and Roc Nation announced Sunday that Rihanna will headline the show at State Farm Stadium in Glendale, Arizona. Rihanna shyly announced the news at first, share a photo her hand holding up a football, and the NFL later confirmed this in a press release.
“Rihanna is a generational talent, a woman from humble beginnings who has exceeded expectations at every turn. A person born on the small island of Barbados who became one of the most prominent artists of all time. Self-made in business and entertainment,” Nation’s Roc Jay-Z said in the press release.
This marks the first year that Apple Music is partnering with the NFL for the Super Bowl halftime show, after replacing longtime sponsor Pepsi, which has sponsored the show for the past 10 years.
After Apple Music was announced as the chosen sponsor, rumors circulated that Taylor Swift would be taking the Super Bowl stage — as well as reports to the contrary.
On Friday afternoon, Swift was trending on Twitter as Variety, PEOPLE and TMZ issued conflicting reports on whether or not the Super Bowl halftime show was suspended.
This year’s Super Bowl halftime show featured Dr. Dre, Snoop Dogg, Eminem, Mary J. Blige and Kendrick Lamar, along with a surprise visit from rapper 50 Cent.
Rihanna turned down a similar opportunity for the 2019 Super Bowl, which was eventually officiated by Maroon 5. Back then, many artists expressed their support for Colin Kaepernick, the former San Francisco 49ers quarterback whose protests over the 2016 national anthem sparked debate across football.
“I wouldn’t dare. For what?” Rihanna told Vogue in 2019. “Who benefits? Not my people. I just couldn’t be a sellout. I couldn’t be an enabler. There are things within this organization that I completely disagree with, and I do had no intention of serving them in any way,” she said of the league.
With more than 250 million records sold worldwide, Rihanna is one of the best-selling artists of all time. Her last album was Anti in 2016.
How much do cast members get paid for the Super Bowl halftime show?
While they may not walk away from the NFL with a check, the real benefit of appearing at the halftime show is the global exposure that translates to more music sales and streaming.
For example, according to Billboard, The Weeknd’s music sales soared 385% following its performance at the 2021 Super Bowl. Streaming of his songs on apps like Spotify and Apple Music increased by around 41%, according to Billboard.
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https://www.king5.com/article/news/nation-world/rihanna2023-super-bowl-halftime-show/507-1d0deb2e-4006-42ad-9a1a-ce4164fbb276 Rihanna will headline NFL Super Bowl Halftime Show 2023