Samsung’s Tizen OS is coming to other brands’ TVs

Last week, LG announced it would allow third-party TV manufacturers to use its webOS platform, and now its main competitor is following suit. Samsung has announced that it will license its Tizen OS TV platform for use in non-Samsung TV models for the first time, in partnership with Akai, RCA and a number of other brands (Bauhn, Linsar, Sunny, Vispera) , which are sold in Europe and Australia and New Zealand.

The partnership gives these makers access to Tizen OS features like Samsung TV Plus (a free streaming TV and video platform), Universal Guide for discovery and personalized recommendations, and Samsung’s Bixby and other voice assistants.

As we noted when LG first announced it would license webOS to other TV manufacturers, these deals give buyers another option for cheaper smart TVs that might otherwise run Android TV, Roku, or Amazon’s Fire TV. While you’ve probably never heard of many of the brands mentioned, the fact that Samsung is opening up its Tizen platform means there could be TVs sold in the US at some point.

Samsung’s Smart TV and LG’s webOS are good options over Android TV, as both offer good search and personalization features, a choice of multiple voice assistants (their own plus Alexa and Google), and support for Apple Airplay (but not Chromecast). Google TV is a big update to Android TV, but most TVs and streaming boxes like NVIDIA’s Shield TV still use the latter — although Google plans to eventually power all third-party devices with Google TV.

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