A CORNER store is selling grocery essentials 30% cheaper than the nearby Morrisons supermarket.
Low-cost Bargains Galore is filled with cheap goods and locals avoid supermarket giants.
Items include a 95p egg carton, £1.35 cheaper than a set at Morrisons, plus a 95p Warburton loaf – also 30p cheaper than a supermarket.
The store opened seven years ago in Sheffield, South Yorkshire.
Customers have called the store “the cheapest in the world”, with prices promised up to 30% cheaper than much larger competitors.
Four pints of milk are £1.35, down from Morrisons’ £1.05 and two kilos of red potatoes for just £1 – down from £1.59 at the supermarket.
Grapes also cost £1.70 a punnet, raspberries £1.50 as well as eight satsuma per pound.
Villagers in Eckington flocked to the store to take advantage of the £1 offer which included four packs of Walkers crisps, three boxes of finger chocolates and handmade greeting cards.
Store owner Ben Whitehouse says he spends between 50 and 60 hours looking for bargain deals at wholesalers.
He believes his store is the cheapest in the UK, selling everything from cleaning products to toilet paper at cheaper prices than supermarket chains.
Customers will also visit the store to buy cheap cookies, along with more specific items like bird food.
Previously speaking to The Sun, Ben said: “It’s hard work – 50 to 60 hours a week, shopping for the best prices.
“At the end of the week, I’m full and ready to rest. We make enough money to pay the bills and have some pocket money.
“The last six months it’s been a lot harder – because prices are going up everywhere.
“It’s just a matter of finding the best price for the customer to keep them coming back.
“I often go to price comparison sites to see how much supermarkets are charging and try to keep things like bread and milk the same.
“There’s not a lot of profit from bread and milk, but it increases the customer base. We get what we can – the end of the line stuff, the expired stuff.
“For those Walkers crackers I paid £10 a bag so I made a good profit and the customer got a bargain at the same time.
“Greeting cards are my biggest revenue. That’s where I make my profits. I keep them cheap and sell.”