“That is so beautiful. Wow,” said artist Tyler Mitchell shortly after Maximilian Davis debuted the star-studded Ferragamo. He spoke in the rest of the front row, throngs of Davis’ friends and supporters from around the world, who flew in to support the campaign to turn the Ferragamo into a garment car. modern. (Davis started by scrapping “Salvatore” for a redesigned logo by creative legend Peter Saville, whose imprint also marked a new beginning for Burberry and Calvin Klein.) Held at the venue. the splendor of what will eventually be the Ferragamo Hotel, feels like a family reunion of Davis’ biggest supporters from London, where he’s made a name for himself designing evocative suits emotional: Naomi Campbell and Edward Enninful had a reunion among the stone pillars, while Skepta posed for pictures in a new Ferragamo belt. Meanwhile, Mitchell and model Jordan Barrett sported elegant new suits from Davis’ design: Mitchell wore a dark navy tank top over flared pants with fun knee-cuts, and Barrett wore a radiant white suit with flared sleeves. Classic, suitable for young and discerning customers.
One of those clothes was a cool tan, and the other, with shorts, was made of glossy black leather. Really, the palate cleanser makes the fiery red pants and matching tank tops with the rest of the collection that much hotter. “When he joined Ferragamo, Ferragamo’s red was very quiet, very dark,” Davis said after the show. “And I feel like the new energy I want to bring is to make it more vibrant… So we announced that this is the new Ferragamo, this is the new color for the brand.” It’s a clever branding move that will hopefully achieve the same strength as Valentino’s “Bottega Green” and withered bubble pink. Notably, there are very few overt brandings to be found on clothing or accessories, and not a single pair of Gancini-linked loafers to speak of. A black tuxedo without lapels with a flimsy silk scarf in the back – “I really wanted this mix of menswear and womenswear, playing with crafting styles and using feminine fabrics more for men’s tailoring,” says Davis – making it even clearer that this is not your Ferragamo attorney.
https://www.gq.com/story/ferragamo-ss23-show-review Skepta, Naomi Campbell, and Tyler Mitchell Bring Energy to Ferragamo’s New Era