Sony and Honda will open pre-orders for their first EV in 2025

Sony and Honda have announced (PDF) that they plan to begin accepting pre-orders for their first electric vehicle model in the first half of 2025. Their joint venture, which they simply named Sony Honda Mobility Inc. (SHM). , hopes to begin U.S. deliveries in spring 2026. Deliveries in Japan are expected to begin in the second half of 2026 ReutersThe companies are also considering a European launch, but currently have no concrete plans for the region.

The companies didn’t give us any insight into the vehicle they’re working on during the event, and they didn’t mention anything about its pricing or its battery technology and range. However, they said they plan to focus on online sales like Tesla and that the first model will have a “slightly high price range”. Honda will manufacture its first model at its North American plant, while Sony will be responsible for developing the vehicle’s software system and sensors. SHM is aiming to develop a Level 3 autonomous driving system, which means its cars will eventually be able to drive themselves under certain conditions.

Reuters also said that Sony’s software system will offer a monthly subscription for entertainment and other services, providing SMH with recurring revenue. The company is even looking at providing new types of vehicle entertainment, including those based on the metaverse. SMH Chairman and CEO Yasuhide Mizuno said during the event that the joint venture is “rapidly” developing its first vehicle. He said SMH must not miss accepting pre-orders in 2025 as the company believes this year will be a turning point for vehicle electrification.

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