Spotify’s latest acquisition is a company that detects harmful content in podcasts

has bought a company it says will help detect and combat malicious content on the platform. Kinzen uses machine learning and human expertise to analyze potentially harmful content and hate speech in multiple languages. It added that Kinzen “will help us more effectively deliver a safe and enjoyable experience on our platform around the world” and that the company’s technology is particularly suited to podcasts and other audio formats.

Searching for signs of malicious audio content in hundreds of languages ​​is a difficult task, especially since there may be nuances that certain systems and non-native speakers may not recognize. As such, Spotify says Kinzen will help it “better understand the abuse landscape and identify emerging threats on the platform.”

The two companies have actually been working together since 2020 with the aim of preventing misinformation in election-related content. They forged their partnership before Joe Rogan started what is said to be the most listened to podcast in the world.

There was significant backlash against Rogan and Spotify earlier this year. Hundreds of doctors and scientists urged Spotify to curb the spread of misinformation. Weeks later, Spotify began podcast episodes containing discussions about COVID-19 and released its content guidelines.

Several prominent artists pulled their music from Spotify in protest at Rogan, including and . The host and publisher of Spotify’s own podcast science vs too (other than those in which it fact-checked Rogan and countered misinformation on the platform), unless the company did more to stem the flow of harmful untruths.

It may be that Spotify sees using Kinzen’s technology as a way to avoid it in the future. However, it is unclear how effective it will be in preventing the spread of misinformation. If malicious content were to appear on a popular podcast, it could gain social media and media coverage before Spotify can act. After all, that’s it to attempt do more to root out misinformation.

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