St. Francis coach Todd Wolfson gives life lessons on Twitter

The most prized item in Todd Wolfson’s basketball office at La Cañada St. Francis High is his mini-fridge full of Perrier and Pellegrino. He always allows guests to quench their thirst on a hot day. The man knows his stuff.

Wolfson is also a very good high school basketball coach, having won a state title with West Hills Chaminade in 2014 and a regional title with St. Francis in 2020.

At 37, between Millennials and Gen Z, he’s perfectly suited to be Southern California’s newest consulting specialist.

Maybe he needs to start a Twitter column called Dear Todd.

A look at his Twitter feed is enough (@SFHShoops) to understand the impact he is making by providing life and basketball lessons to coaches, players and supporters.

He pledges to speak honestly.

FYI: Just because a college coach follows you on social media or likes your tweet…doesn’t mean they’re recruiting you.

Wolfson said, “Ever since I was a high school player, I’ve felt like people always want to tell you what you want to hear. I speak to people who want to hear the right things.”

Do coaches have favorites?



They like those who show up on time, work hard, take coaching, get it done in the classroom, work hard in practice, lead by example, and are athletes of high character. It’s easy to give preference to someone who does everything right.”

Wolfson said he gets a direct message or two a day from Twitter followers. Some tell him, “Hey, great stuff.” Others say, “You don’t know what you’re talking about.”

He sticks with trying to be a teacher on social media, which means everyone has a different opinion.

Younger players at varsity:

You won’t be the best player on the team right away. The best way to get minutes…

Find a role.


Master it.”

Wolfson gets his ideas from talking to high school and college coaches. He writes thoughts on his cell phone.

6 Signs Your Athlete Needs A Break Or Just A Time Out:

1. Poor or deteriorating performance.

2. Mood swings.

3. Difficulty focusing.

4. Overreactions in games against team + referee.

5. No more joy after victories.

6. Grades suffer.

7. Getting sick all the time.

No days mentality doesn’t work.

Wolfson said his job as a teacher and coach is “to help kids find their way.” Offering Twitter advice has become part of his calling in his eighth year at St. Francis.


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The more you get, the better student and athlete you will be. Stop lying in bed at night staring at someone else’s IG story.

The refrigerator in the St. Francis basketball office.

The refrigerator in the St. Francis basketball office.

(Eric Sondheimer/Los Angeles Times)

It’s a challenging time to be a high school coach because too many athletes are willing to switch if they disagree with a coaching decision or don’t get playing time. Patience is not part of the thinking of some players and parents.

Heard it many times.

“I just need an offer.”

When the student gets the first offer, the narration changes to “I need more offers.”

Stop worrying about the hunt and find peace with what’s best for your future. Don’t commit yourself, just be realistic.

Wolfson’s pinned tweet is his favorite. That’s why he teaches, coaches and works with young people and tries to make a difference.

Most high school athletes need to understand:

20 years from now nobody will remember if you scored 20 points, got three touchdowns etc. Everyone will remember how you treated others, teachers, staff + the kind of person you are towards your teammates, coaches and the community were.

character first! St. Francis coach Todd Wolfson gives life lessons on Twitter

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