Starbucks thinks you’ll want to collect NFTs to earn rewards

Starbucks jumps on the Web3 bandwagon. On Monday, the company unveiled an upcoming expansion of its popular rewards program that will allow customers to collect NFTs. You can probably guess where this is going. Each NFT has a point value based on its rarity, and as you earn more tokens you will unlock new experience rewards. This could include a virtual espresso martini preparation, an invitation to events at Starbucks Reserve Roasteries, and a trip to Costa Rica to visit one of the company’s coffee suppliers.

There will be a few ways to collect the tokens, which Starbucks calls “digital collectible tokens.” Completing “Journeys” – essentially games and quizzes – earns you “Journey Stamps”. Of course, Starbucks also lets you skip all that and buy “limited edition stamps” directly through the Starbucks Odyssey website. In this case, you don’t even need cryptocurrency since the company accepts credit cards. If you’re concerned about the potential environmental impact of Starbucks adding a Web3 component to its rewards program, the company says Odyssey will use a proof-of-stake blockchain created by Polygon.

“Our vision is to create a place where our digital community can come together over coffee, engage in immersive experiences, and celebrate the legacy and future of Starbucks,” said Brady Brewer, executive vice president and chief marketing officer of Starbucks. Starbucks employees and Rewards members can waitlist later this year to try Odyssey.

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