Super Bowl betting expected to hit record level in 2023

ATLANTIC CITY, NJ — A record 50.4 million American adults plan to bet on this year’s Super Bowl, betting a total of $16 billion, the gambling industry’s national trade group predicted today. Tuesday.

The American Gambling Association forecasts that 1 in 5 American adults will bet on Sunday’s NFL championship game between the Philadelphia Eagles and the Kansas City Chiefs.

Estimates include legal bets and those placed with illegal bookmakers or randomly between friends or relatives.

The total amount expected to be wagered this year is more than double that of last year as the legal US sports betting market continues to grow.

There are three additional states that offer legal sports betting this year — Kansas, Ohio and Massachusetts — compared with a year earlier, for a total of 33 states plus Washington, D.C. Maryland also added sports betting. mobile sports last year, but it had… bettors for last year’s Super Bowl.

More than half of American adults live in a market where sports betting is legal.

“Every year, the Super Bowl aims to highlight the benefits of legal sports betting: Bettors are turning to the protections of regulated markets, sports leagues and media are growing see increased participation and legitimacy operators are driving much-needed tax revenue to states across the country,” said Bill Miller, the association’s president and chief executive officer. know.

Hard data is supporting the record-setting betting market predictions for this year’s game. GeoComply, the company that handles nearly all online betting traffic for the US sports betting market to verify customers are in a specific location where such betting activities are legal, for know they recorded more than 550 million geo-location checks during the NFL playoffs from January 14 to 29.

That’s up 50% from the same period last year, and the team is predicting record-setting numbers for this year’s Super Bowl.

Eilers & Krejcik Gaming Research, an independent analytics firm in California, only looks at legitimate bets. It predicts a total of just over $1 billion this year, led by Nevada ($155 million); New York ($111 million); Pennsylvania ($91 million); Ohio ($85 million) and New Jersey ($84 million). Their study was not related to the AGA predictions.

The Company estimates 10 to 15% of that total will be wagered directly after the match has started and 15 to 20% will come as parlays on the same game or a combination of bets related to the same game. games, such as betting on the winner, the total number of points scored and the number of passing yards of Eagles quarterback Jalen Hurts will accrue.

The AGA survey showed bettors evenly split, with 44% favoring the Captains and an identical percentage betting on the Eagles.

The Eagles got a 1.5 favorite Monday night on FanDuel, the official odds provider for The Associated Press.

There are many types of bets offered for the big game, from the most basic predictions on which team will win and by how many points, to the total number of points scored in the match.

Also common are so-called proposition or back bets on individual player performances, such as whether Captains quarterback Patrick Mahomes will throw two or more touchdown passes or the Eagles run backwards How many yards will Miles Sanders accumulate.

For the Super Bowl, these bets include outliers such as whether the opening coin toss will land heads or heads; whether the final score of the game has happened before like that of a previous Super Bowl and even which Gatorade color will be poured to the winning coach.