‘SVU’ star Christopher Meloni strips down, works out

Law & Order: SVU star Christopher Meloni serves more than justice in a new Peloton commercial.

In the commercial shared online Thursday, Meloni walks viewers through his workout routine. The 61-year-old lifts weights, holds yoga poses, jogs in the park, meditates and does squats – all in his birthday suit.

“Apparently some people find the way I train strange. I honestly don’t get it,” said the naked Meloni. “I don’t find using the Peloton app strange at all. Sure, they’re famous for their awesome gear, but the app motivates me to do a lot of different workouts.”

As the actor talks through the app, the camera zooms out to show Meloni’s nether regions – sadly pixelated – from every possible angle. Like it or not, viewers see Meloni almost naked from the front, side and back.

Peloton is, of course, best known for its stationary bikes and subscription-only fitness classes

Halfway through the video, as Meloni finishes his squat set, he peeks through his legs to check for a cameraman who appears to have fallen. Even a dog catches the eye of the naked actor as he goes to his run.

The video ends with a riff on the iconic opening lines of the Law & Order franchise.

“In the Peloton community, users are represented by two separate but equally motivated groups,” says a voiceover. “Those who wear trousers – and Christopher Meloni.”

Taking to social media, the ad appeared to abandon some Meloni fans speechless or aroused.

“Listen, Detective Stabler is still fine,” tweeted one user.

Even melon tweeted a cheeky response to the bare-all ad: “Go to the wardrobe department. These socks were amazing. #nationalnudeday @onepeloton.”

The commercial is the latest buzz around Peloton. On the TV shows “And Just Like That…” and “Billions,” Peloton’s signature training device has been implicated in recent character deaths.

“We understand why these fictional TV shows would want to include a brand that people like to talk about, but Showtime’s use of Peloton’s Bike+ and reference to a Peloton instructor was not a brand, product, or instructor placement, and we weren’t agree to our brand and intellectual property to be used on this show or to provide equipment,” a Peloton spokesman told the Times in January in response to the death of “Billions.”

https://www.latimes.com/entertainment-arts/tv/story/2022-07-14/christopher-meloni-law-order-naked-peloton-ad ‘SVU’ star Christopher Meloni strips down, works out

Sarah Ridley

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