Taylor Swift managed to bring record-breaking numbers to voter registration website Vote.org after urging her 232 million followers on Instagram to take action.
On Tuesday (September 19), hours after the 32-year-old pop star called on his US fan base to register to vote in honor of National Voter Registration Day, Nick Morrow, communications director for Vote.org, announced that “our website had an average of 13,000 users every 30 minutes”.
“Fun fact: After @taylorswift13 posted on Instagram today instructing her followers to register to vote on @votedotorg, our site saw an average of 13,000 users every 30 minutes,” Morrow wrote on X/Twitter.
“13! Let’s just say her reputation as a mastermind is well-deserved.”
Earlier in the day, the “Anti-Hero” singer posted on her Story asking her followers, “Are you registered to vote yet?”
“I’ve been very lucky to see so many of you at my US shows lately,” she continued, referring to her ongoing Eras tour, the first leg of which ended with dates in North America in August.
“I have heard you raise your voices and I know how powerful they are. Make sure you’re ready to use them in our elections this year!” Swift added, sharing a link Vote.org.
“Today, on National Voter Registration Day, it is important that young voters in particular understand that they have the power to shape their future,” said Andrea Hailey, CEO of Vote.org.
“Eight million young people will be new eligible voters by Election Day 2024. And now it’s time to prepare for the elections that will take place this fall and next year. Several states will have elections this November, and many other states will have primaries in the first few months of 2024. That’s why this National Voter Registration Day is so important: we are at the beginning of the next presidential election.”
Swift first broke her political silence in 2018 to support Democratic candidates and urge fans to vote. Her political outspokenness came after she was previously criticized for not taking part in major political events in the US, such as the Black Lives Matter movement and the 2016 presidential election.
In a 2021 interview with Vanity FairShe credited the Trump presidency with pushing her to publicly support Democrats.
“As a country musician, I was always told that it was better to stay out of it [politics]Swift explained. “The Trump presidency has forced me to get involved and educate myself. I talked to my friend about the government, the presidency and politics [then actor Joe Alwyn]who supported me in speaking out.”
She added: “I started talking to my family and friends about politics and learning as much as I could about where I stand. I am proud to have overcome fear and self-doubt and to support and support leadership that will take us beyond this divisive, heartbreaking moment.”