The Future of the Golden Globes Is Total Madness Right Now

Forget the reboot craze—the circus surrounding the Golden Globes future is the best proof you’ll ever see that nothing in Hollywood really dies. The slick awards show voted by the Hollywood Foreign Press Association now has no network to broadcast the ceremony, having exhausted its legitimacy in the town where it once flourished as a real power player. . The Twitter-only version of this year’s awards generated more ridicule than passing recognition. HFPA is currently running internal PR activities after parting with longtime partner Sunshine Sachs; The only celebrity it could meet in person the previous cycle, it seems, is Snoop Dogg. Things didn’t go well.

So it’s no surprise that the Globe is on sale. So why are all these deep-pocketed investors convinced that it’s worth the purchase price?

Let’s rewind: LA time reported on Tuesday that the company is headed by the former president of the Academy of Motion Picture Arts and Sciences Cheryl Boone Isaacs has made a multi-million dollar offer to purchase the entire Golden Globe, from “all rights and privileges relating to the ownership of the Golden Globe Awards Program” and “privilege of intellectual property.” intelligence” to “influencing the strategic direction of HFPA and… Its transformation and governance. The corporation, Pacific Coast Entertainment, will set up a $5 million annual grant, a $100,000 one-time grant “Pandemic Relief Funding” and — most strikingly — pay HFPA members annual salary of $120,000, on terms reviewed by Times.

Last year, questions around the ethics and credentials of then-87 HFPA members led to the Globes’ downfall: Longtime broadcaster NBC canceled its 2022 broadcast (with no plans to air the show). years later), studios including Netflix and WarnerMedia severed ties, and celebrities — the very A-listers who attended the Globes and performed the show — called the group scornful. Tom Cruise returned three of his Globes to protest the alleged conduct of the HFPA, while Scarlett Johansson claimed she experienced sexist behavior from several HFPA members. It also clarified that not a single HFPA member was black. (Since the controversy erupted, the HFPA has added 21 members, six of whom are black.)

There is also the issue of money – Times reported that members were paid nearly $2 million in the financial year ending June 2020 for “serving on various committees and performing other duties.” One Emily in Paris booked a visit that included a stay at a five star hotel raised eyebrows. This led us to our offer to buy Globes and specifically to pay HFPA members a highly competitive salary — making them paid voters. How such an arrangement, if it were to be undertaken, would solve the reputation issues here is not very clear. The glossary described by Times said the $5 million grant is intended to “support the efforts and careers of its members,” while wages are structured “at a high enough level to provide an economic underpinning that any member, at any stage of their career, can build, sustain, and sustain their careers independently of dignity and integrity. ”

Boone Isaacs was the Academy’s first Black president and Oscar-voter diversity leader before departing in 2017. Her interest in HFPA was made public last month when The Wrap reported that she and her business partner Yusef Jackson, wrote an explosive letter to HFPA members accusing the Golden Globes interim CEO Todd Boehly “determine the future of the group while making recommendations to purchase the group’s assets.” (Boehly, who was appointed to the position last October, made an offer in April to buy Globes and turn it into a for-profit business, meaning he would essentially buy to HFPA members.) “From our call, it was clear that there was are not processed and under the new regulations, a small, select group, Not members have all the power and control to determine the future of HFPA,” the letter read, according to The Wrap.

Last Friday, the HFPA opened its doors wide open to outside contractors, issuing a statement announcing its intention to “consider proposals from any interested parties” to “achieve an increase in optimal commercial and financial growth for the future Golden Globe brand.” The Times previously reported internal divisions within the HFPA over Boehly’s offer, with one member calling it a “corporate takeover”. With the two offers currently combined, it should be noted what a top agent source picked Deadline last week: “They wanted to make it look like they put in the effort, but this is a ruse and all It all ends with Todd, I bet.”

Boone Isaacs and Jackson are said to have talked to HFPA members about their plans. “While we are waiting for official indication that HFPA has established a fair and transparent process by which we can present our partnership proposal to you directly, we realize it is time. Time is of the essence,” Boone Isaacs and Jackson wrote in an email Monday to members of the association, the board and president. Helen Hoehne, according to Time. The Wrap added that in last month’s letter, Boone Isaacs and Jackson criticized Boehly’s proposal as one that was meant to “warm hearts and offer to buy you out…nothing, with termination.” three-year contract.” (Are the members’ salaries intended to counter Boehly’s proposal to give members an ownership stake? Who can say?)

All in all, a lot of drama for an organization so different from what it was two years ago. Indeed, the questionable and reported dubious provisions of these offers have done little to help rebuild the case. But as the awards season bubble gets bigger and more expensive, it’s clear the value of a brand with a strong name, a long history, and a willingness to do whatever it takes to put Hollywood back on its side. me.


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