‘The Lord of the Rings: The Rings of Power’ trailer hints at Sauron’s return

Amazon is determined to generate excitement for its blockbuster series The Lord of the Rings: The Rings of Power, and that includes a big new trailer to kick off San Diego Comic-Con. The three-minute clip sheds far more light on the story and, unsurprisingly, sets the stage for Sauron’s entrance. As the show begins by highlighting the relative peace of Middle-earth’s Second Age, it quickly becomes clear that Sauron is returning – and that the factions must unite if they hope to stop the Dark Lord.

As the title makes clear, the series focuses on forging the rings of power that are so crucial to JRR Tolkien’s fantasy world. You can also expect to learn about the rise and fall of the island nation of Númenor. Clips shown at Comic-Con offered glimpses of a younger Elrond, Harfoots (ancestors of the Hobbits) and Arondir.

The Rings of Power debuts September 2nd on Prime Video. It’s too early to tell if Amazon’s reported $1 billion production budget will pay off. However, the internet giant is clearly not taking any chances. Talk show host (and Tolkien fan) Stephen Colbert opened the Comic-Con panel alongside an orchestral performance conducted by composer Bear McCreary. Expecting its Lord of the Rings saga to be a hit, Amazon is willing to spend lavishly on both production and marketing.

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Russell Falcon

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