The Morning After: Hardly anyone is playing Netflix’s games

Netflix’s entry into the gaming market was quiet. According to an analysis by Apptopia, Netflix games have been downloaded 23.3 million times and have an average of 1.7 million daily users. That’s not a huge number compared to the 221 million customers who pay for the streaming service — just 1 percent of them. The company said it doesn’t expect its gaming division to become profitable immediately. “We’re going to be experimenting and trying a number of things,” Netflix COO Greg Peters told investors during the company’s fourth-quarter earnings call last year.

But since Netflix isn’t afraid to cut popular shows after a few seasons, how long will it be willing to run a gaming arm before it succeeds? And what does success look like for Netflix? Earlier this year, the company paid $72 million to the studio behind it Stranger Things: Mystery Stories. More recently, it secured exclusive mobile rights to popular indie titles such as and .

For what it’s worth worthy of your smartphone playtime.

— Mat Smith

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