The Morning After: Hasbro can 3D-print your face onto your favorite action figure

The Hasbro Selfie series is a collaboration between the toymaker and 3D printing specialists Formlabs, which allows you to customize an action figure with your own face.



You can scan your face with a smartphone and you get a custom made looking action figure with contrasting limbs: AKA the dream. Options at launch include Star Wars X-Wing Pilots, Ghostbusters, Power Rangers, GI Joe’s Snake Eyes, and more. The idea appears to have come from a Comic-Con contest that offered five winners custom action figures.

You’ll have to download Hasbro Pulse, the company’s dedicated mobile app, and wait for the scanning feature to open closer to the expected fall shipping date. The “collector-quality” 6-inch figure retails for $60 (plus tax). Unfortunately, the offer is only available to US customers. I wonder if the majority of the figures ordered will have children’s faces or their parents’ faces?

– Mat Smith

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With six-button controller innovation.



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