The Morning After: TikTok has live shopping stream ambitions for the US

Based on a successful feature in Douyin, TikTok’s sister app in China, the social network is reportedly planning to launch a live shopping TikTok store in the US later this year. According to that financial times, Douyin hosts nine million live shopping broadcasts monthly and has sold over 10 billion products in a single year, from May 2021 to May 2022. That is three times as much as in the previous year. The technology is said to be provided by the US company TalkShopLive and will support live streams hosted by influencers and brands. However, the agreements are still being discussed.

The report comes just a day after Facebook announced it was ditching its own live shopping feature. Facebook is now suggesting retailers showcase products through reels. TikTok has had mixed success with the method. Last year it launched in the UK – the only country with availability outside of Asia. TikTok Shop hasn’t fared particularly well so far, and TikTok has postponed its plans to expand elsewhere in Europe.

– Mat Smith

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Getting rid of certain names may not make much of a difference.

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Magic Leap

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It could add years to the life of the aging telescope.

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