New Balance is practically synonymous with dad shoes, the reputation it earned by creating luxuriously polished shoes designed to help you embrace the sophisticated look of weekend bakes. It was the 990s (in all their various iterations), and even the 997s and 991s (for our friends across the pond). But over the past few months, a completely different NB has quietly arrived for the championship belt — or, uh, the beep belt holder: 2002r.
The 990v3 may be 2002’s aesthetic closest relative, but connoisseurs will note the shoe’s more complex upper and separate sole unit, a complete flourish. different from the early running shoes couldn’t be hotter right now. Crucially, the 2002r is about $60 cheaper than the 990v3, though it’s worth noting that it doesn’t carry the same Made in USA features as its sibling.
In recent months, the Boston-based shoemaker has stepped up the silhouette, dropping collaborations with the likes of Crocs nerd master Salehe Bembury, and launching a range of surprisingly great styles exclusively for J. Crew. (“Rain Cloud” launches around 2022, despite the fact that we’re not sure what purple and pink have to do with rain or clouds.) digital shelves: “Protection Pack”—a collection The set of 2002s looks like they went in there with a ceiling fan — currently selling for 40% more than their asking price on StockX.
The good news is that there are plenty of generic releases floating around, most of which are less Dunkin’-drink-dad and more oat-milk-latte-sipper. For now, Crew still has some highlights on its site, including the shamrock-y green and yellow tennis ball line, just the kind of gentle redirect that will make your volume match yours. summer up to 11. But if you’re looking for an easy way to invest in some 2002r stock before it really explodes, buy a pair that’s finished with a subtle, deep-toned duo that New Balance is famous for: navy blue and gray.
https://www.gq.com/story/new-balance-2002r-sneakers The New Balance 2002r Is the Brand’s Next Hit Sneaker