The new Instagram map is like Google Maps but with more selfies

The Maps feature on Instagram has become much more useful today in a Google-inspired way. The new Instagram map supports searches and filters, so users can search for restaurants, attractions, and other hotspots right within the app, rather than just seeing where a photo was posted. The updated map also includes user-tagged posts, stories, and guides for a glimpse of the local scene wherever you look.

The map supports hashtag searches and offers the ability to explore by tapping on starred locations in Feed or Stories. You can also type the name of a business, city, or neighborhood right on the Explore page and see the results on the map. The new map allows users to save their searches to a collection and also share locations with other Instagrammers.

Using location stickers in posts and stories will add that content to search results on the new map as long as your profile is public. Visually, the map shows Instagram icons where attractions are, so searchers can tap and see stories or visit the profile pages of businesses they find interesting.

This is another step in Instagram’s plan to become a one-stop shop for social media, commerce, travel and life in general. For example, in early July, Instagram introduced the ability to buy things directly in chat. Actions like this make it easier for users to just stay on Instagram instead of opening up Google Maps or Venmo and taking their ad-supported eyeballs elsewhere.

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