‘The Rings of Power’ draws record 25 million viewers

Amazon Studios announced Saturday that its highly anticipated series The Lord of the Rings: The Rings of Power broke viewership records, with more than 25 million viewers tuning in on day one.

The show, based on the installments of “The Return of the King,” premiered Thursday on Amazon Prime Video in more than 240 territories and countries.

Jennifer Salke, head of Amazon Studios, called it “a proud moment” in a statement, adding: “It’s the tens of millions of fans watching – clearly as passionate about Middle-earth as we are – that are our true measure of success .”

As the most expensive TV series of all time, the production represents a big bet for Amazon, which spent more than $700 million on the first season, including the rights to adapt JRR Tolkien’s The Lord of the Rings and The Hobbit “. said the Times.

Amazon’s series is set in the second age of Middle-earth, when the Rings of Power were forged. The show focuses on the elf Galadriel’s quest to eradicate evil from Middle-earth. The series also features dwarves and harfoots (ancestors of hobbits).

While “The Rings of Power” has received mostly positive reviews from critics, it has caused controversy from some fans who protest its casting decisions and how it dealt with the stories of popular characters like Galadriel, who appeared on the show as an elf depicted is Commander-in-Chief of the Northern Armies. Amazon executives have defended the casting decisions.

On Rotten Tomatoes, the series received an average score of 84% based on reviews, but an average audience score of 37%.

Some outlets reported that Amazon may have been the target of “review bombs,” with trolls posting a barrage of negative reviews.

Amazon declined to comment on Rotten Tomatoes’ results.

Reimagining the Tolkien franchise is Amazon’s latest foray to solidify its status as one of Hollywood’s finest studios.

In March it spent $8.5 billion to acquire the famed MGM film studio, home of the James Bond and Rocky films. The Culver City-based company has also expanded its free streaming service, Freevee, to appeal to budget-conscious consumers and capture a large chunk of the TV advertising market.

Staff writer Meg James contributed to this report.

https://www.latimes.com/entertainment-arts/business/story/2022-09-03/lat-et-ct-amazon-lord-of-the-rings-rings-of-power ‘The Rings of Power’ draws record 25 million viewers

Sarah Ridley

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