The trend cycle has reached a Pantone 219 C-soaked fever pitch in Barbiecore, the aesthetic of the day defined by everything kitschy, nostalgic, unflinchingly feminine and—above all—pink.
Originally born as an offshoot of 2020’s BimboTok movement, Barbiecore gained momentum last fall with a monochromatic magenta Valentino collection, Mashable’s Meera Navlakha previously reported. But Greta Gerwig’s cinematic version of the deified Mattel doll (and the ubiquitous marketing campaign that accompanied it) was the metaphorical Mento thrown into its turbulent, saccharine seas.
The 10 best Barbie collaborations, ranked
The Barbiecore landscape of 2023 seems limitless from a shopping perspective, especially as brand and retailer connections to the film are now gaining traction hundreds in fashion, beauty, food, housewares, pets and even video games. It might seem like overkill, depending on your personal relationship with pink, but that’s the point: there’s few things more Barbie-centric than consumption.
Read on for a comprehensive guide to the best Barbiecore products, from official limited-edition collaborations worth stocking up on, to fuchsia, bubblegum, blush, and pink variants of everyday items, that may have flown under your nose Radar.