Sotheby’s is familiar with the bullish impact of the space. The auction house held auctions of Omega Speedmaster (famous as the official NASA watch) and former astronaut watches to achieve huge sales. Space, famously, is now a playground for the super-rich – and perhaps even the slightly less-rich, who can’t afford to shell out the $55 million cost of a single mission but can decided to buy a watch that did just that. “More than 50 years have passed since man first successfully went into space, and in that time, only a select few have had the privilege of seeing Earth from outer space, making it amazing. ‘space acquisition’ becomes one of the fastest growing areas of our market,” said Janet Tham, Sotheby’s watch specialist. Therefore, watch brands are eager to create spacious spaces. In addition to Omega and Jacob & Co., IWC also designed the pieces for the Inspiration4 mission that sent it into orbit last September.
The Astronomia line by Jacob & Co. always for the outer limit of the earth’s atmosphere. The watch that Jacob & Co. in rose and white gold or set with diamonds, has a vision like space: a moon-shaped diamond and an earth-painted orb orbiting the dial of the Astronomia.
Despite its newly found provenance and thematic design, the value of the watch at auction is still relatively impressive. Sotheby’s reports that more than 20 bidders entered the watch, with a final sale price of $441,000. In a vacuum, that’s a ton of money – although it should be pointed out that Jacob & Co. regularly tracking that number overshadows that number. In 2015, when Jacob & Co. released a rose gold version of Astronomia, it had a retail price of around $548,000, according to ABlogtoWatch.
So what for? It could simply be a case of the wrong timing — the prices of even the most coveted timepieces are now overrated. Or this could be a larger statement of what collectors want from their auctioned works. When it comes to watches, perhaps not all space missions are created equal.
https://www.gq.com/story/jacob-co-sothebys-bucherer-watch-in-space This Watch Just Went to Space. What’s That Worth?