TikTok experiment asks you to share BeReal-style daily posts with friends

Instagram isn’t the only one hoping to capitalize on the daily photo-sharing trend. TikTok has unveiled an experimental Now feature that, similar to BeReal, asks you to post either a photo (with front and back cameras) or a 10-second video to tell friends what you do every day. You have a limited window of time to share content after receiving a prompt at a random time. In fact, it’s a visual status update.

According to the social network, the test will run in the “coming weeks”. TikTok Now is available through the usual app in the US, but you might find it as a dedicated app in other countries as well. Unsurprisingly, the company is restricting some features for teens. Anyone under 16 who creates an account in the Now app is set to private viewing by default. Teens between the ages of 13 and 15 can only receive comments from friends, and those under the age of 18 cannot share their content on Explore.

TikTok is more used to competitors manipulating its features than the other way around. However, the reasons for borrowing the core concept from BeReal are easy to see. Daily posts might make you want to come back to TikTok. They also increase the importance of friends – you might want to add more people to your social circle knowing you’ll see frequent updates. In that sense, Now could transform TikTok’s role as much as it could improve the company’s bottom line.

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https://www.engadget.com/tiktok-now-daily-photo-video-143400837.html?src=rss TikTok experiment asks you to share BeReal-style daily posts with friends

Russell Falcon

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