TikTok Is Eating Up Rivals. Can It Keep Users Hooked?

If the sun goes down on Facebook, TikTok is dancing in the moonlight. How long can its short-form video capture the attention of fickle consumers?

Just a few years ago, China-based ByteDance’s TikTok was an app for kids, featuring videos of anthropomorphized pets or kids with monstrous dancing talents. Now it seems everyone is using it, regardless of their age. Its growth has come with its competition, so that almost every social media company is now pouring money into imitation products.

https://www.wsj.com/articles/tiktok-is-eating-up-rivals-can-it-keep-users-hooked-11652434227?mod=rss_markets_main TikTok Is Eating Up Rivals. Can It Keep Users Hooked?

Edmund DeMarche

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