TikTok rolls out comment ‘dislike’ button to all users

You now have a way to show your disapproval of hurtful (or just plain pointless) TikTok comments. After a test this spring, TikTok has started rolling out a “dislike” comment button globally. As with other social networks, you can thumbs down a button to express your displeasure, or undo the action if you change your mind.

The company presents the feature as another way to get feedback on “irrelevant or inappropriate” comments. Ideally, a comment with a lot of dislikes alerts TikTok to hate speech, spam, or trolling that it might otherwise miss. That, in turn, could encourage healthier comment sections.

Before you ask, yes, TikTok is aware of the potential for abuse. Like YouTube, TikTok doesn’t display a dislike count. A mob may have less incentive to reject comments they don’t agree with. TikTok hasn’t said if it will take action against abuse of the button, but we’ve asked the company for clarification.

This isn’t the only moderation tool available to TikTok, and the combined resources could help the company get to grips with comment sections that all too often go downhill. With that in mind, it’s not clear how effective the dislike button could be given TikTok’s challenges in enforcing its policies. TikTok, for example, still struggles to control misinformation. Dislikes can help, but they’re not a surefire solution.

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