Amazon has tens of thousands of items for sale on Amazon Prime Day each year, but finding that precious needle in that haystack can be tricky. Luckily, my colleagues and I have spent years sifting through listings like this, particularly for tech items, and have a pretty good sense of what’s worth and what’s not.
This ongoing list highlights some of the best ideas for Amazon Prime Day 2023, which takes place on July 11-12. The items have been handpicked by our experts (I’ve been covering Prime Day since 2015 and covering tech and consumer goods for over 20 years) and we’ll be updating this list throughout the event. Note that some offers are for a limited time only and may have sold out at the time of your review.
We have that too have previously compiled the best deals for early Prime Daysome of which already started at the end of June and may still be available, and also offered Series of Prime Day tips and best practices to get the best deals.
Also note that some of these offers will require you to request an invite even if you’re a Prime member, as quantities are limited (e.g. a Black Friday doorbuster).
More on Amazon Prime Day
The best TV deals for Amazon Prime Day
Amazon Fire TV 65″ Omni Series 4K UHD Smart TV, $559 (regular $759)
Probably the best deal on the mid to high range 65 inch TV you will see today. HDR support (but no local dimming) and built-in Alexa.
Amazon Fire TV 43″ Omni Series 4K, $99 (regularly $399)
For $99, a 43-inch 4K TV is hard to beat. Limited quantities, invitation required.
Amazon Fire TV 55″ 4 Series 4K UHD Smart TV, $339 (regular $519)
A larger device at a reasonable price, with Fire TV software built-in. Budget wise, you’ll most likely get this or a TCL.
The best deals on laptops, tablets and computers for Amazon Prime Day
Apple iPad 10.2-inch 9th Gen, $269 (normally $329)
About as cheap as the base iPad model. You’ll probably have to wait until Black Friday to see it again at this price.
Apple MacBook Air (13-inch, M1), $749 (normally $999)
This is the slightly older M1 model compared to the newer M2 model, but it’s still one of the most all-round laptops out there, and at a great price.
Acer Swift X SFX14-42G-R607 (14-inch), $629 (normally $915)
Limited quantities, invitation required.
Samsung T7 2TB, portable SSD, $114 (regular $130)
A decent deal for a really big SSD.
Kindle Paperwhite Signature Edition Essentials Bundle, $167 (regularly $264)
The Paperwhite is the best Kindle by default and offers much better value than the slightly nicer Kindle Oasis.
The best phone deals for Amazon Prime Day
Motorola Razr+, $849 (regularly $999)
A rare discount on a folding phone. Limited quantities, invitation required.
The best smart home deals for Amazon Prime Day
Echo Show 5. $44 (regular $90)
A smarter Echo with a built-in screen for video calls and viewing digital photos.
Echo Pop, $17 (regularly $40)
A nice update of the classic Echo with significantly improved sound.
Limited Edition, Star Wars Darth Vader Stand for Amazon Echo Dot, $29 (regularly $39)
I can’t tell if this should be on the best-of-prime-day list or the worst-of-prime-day list, and yes, you’ll have to buy an Echo Dot separately for that.
Anker 521 Portable Power Plant, $219 (regular $249)
Echo Dot (5th gen, 2022 release) with clock, $29 (regular $60)
Nobody in the world has ever paid full price for an Echo Dot. Get 50% discount or not all. I love my regular Dot (about $7 less), but wish I had this version with an integrated watch face.
Amazon Smart Plug, $12 (regularly $24)
Turn any old lamp into a smart device. Again, never pay full price for any of these, it’s a one-time sale with a 50% discount several times a year. Ideal for vintage electronics, lamps, etc.
Amazon eero Mesh WiFi System, $126 (normally $214)
Hate your router? Poor WiFi coverage at home? Get a mesh network like Amazon’s own brand, Eero. This pack is for three units which should cover your apartment or medium sized house. Individual units are $44.
The best audio and headphone deals for Amazon Prime Day
Samsung Galaxy Buds 2, $90 (regular $149)
A great price for these AirPods alternatives
JBL Live 660NC Wireless Noise Canceling Headphones, $89 (regular $199)
Limited quantities, invitation required.
The best 3D printer and maker deals for Amazon Prime Day
ELEGOO Resin 3D Printer, Mars 3, $179 (regular $273)
When is Amazon Prime Day?
Prime Day officially begins July 11 at 3 p.m. EST and lasts 48 hours through July 12. However, early offers are already available and some offers will continue after July 12th.
Do you have to be an Amazon Prime member?
Yes, to get those Prime Day deals – and that’s the main purpose of Prime Day, to get you there Sign up for the $140 per year subscription. A helpful trick: You can sign up for the 30-day free trial and then cancel. just watch out because it can be difficult to cancel if you are not careful.
Will other stores have Prime Day deals?
Yes and no. Ever since Amazon introduced Prime Day in 2015, competitors have been running suspiciously similar sales on overlapping days. Target, Best Buy, Walmart and similar stores, both online and in the real world, had their own special days with names like “Black Friday in July.” In 2023, Target holds Target Circle Week July 9-15 and Walmart is hosting Walmart Plus Week July 10-13. It makes sense to do a comparison between these different stores to get the best price.