Trader Joe’s brings back free in-store samples

Trader Joe’s stores have brought back some of the company’s favorite free samples after a long pandemic hiatus.

In the company’s podcast released Monday, the hosts shared that “the demo is back,” the term the California-based grocery chain uses to describe the offerings at store for shoppers to enjoy regular rotating and seasonal inventory.

“We haven’t been able to offer many product samples in our stores for the past few years, but we’re bringing it back with a fresh approach,” said Tara Miller, word and phrase and clause director of Trader Joe, said in the podcast. Her co-host says that means more focus on new productions.

But Trader Joe’s fans and shoppers beat the company with an audio announcement this weekend, sharing their excitement about the samples’ return on social media, tasting granola, sweet potato pasta salad, pumpkin cookies and marshmallow bears in stores across the United States starting Saturday.

One person on Twitter said the samples will be back is a sign that “the world is healing.”

“What it really is, is the ability to share with you something we want you to taste,” said Matt Sloan, the company’s chief marketing officer. “We have collected 537 plus [store] Captains across the country are telling them it’s time to reopen that bag of chips.”

Trader Joe’s communications team did not respond to questions from The Times, but employees told CNN Business that while snacks and treats are returning to stores, free hot coffee will not.

https://www.latimes.com/california/story/2022-10-04/trader-joes-free-samples-demos-return-pandemic Trader Joe’s brings back free in-store samples

Russell Falcon

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